Established in 2007, Shop LC has grown its reach into over 73-million U.S. TV households. Their value-conscious, interactive omnichannel business model focuses on fine jewelry, beauty, fashion, home decor, and lifestyle products with continued growth in product offerings.​ Shop LC is a television channel with a twist. They strive to be the most educational and fun shopping network in the industry with a diversified programming/show schedule refreshed daily. ​